Anggun & Sha Berbicara Tentang Kampanye #ChangeDestiny SK-II

Beberapa waktu lalu, saya berkesempatan untuk bertemu Anggun, lady rocker Indonesia yang go international, itu loh! Sebenarnya, sih, siapa Anggun sudah tidak perlu dijelaskan lagi, ya. Tapi di acara yang sama saya juga bertemu dengan Theetawit Settachai atau Sha. Ia adalah digital influencer dari Thailand yang merupakan ladyboy. Kalau follow akun Instagram saya, pasti bisa menebak acara apa yang saya datangi? Yup, acara SK-II dalam rangka #ChangeDestiny Global Forum di Singapura.

Sebelum saya pergi ke Singapura, saya sudah sempat melihat beberapa hashtag #ChangeDestiny berseliweran di timeline Instagram saya dari Celebgram luar negeri yang menghadiri acara New York Fashion Week. Karena di acara tersebut mereka juga merilis video kampanye #ChangeDestiny dari Cate Blanchett. Tidak lama dari itu, ketika saya membuka Youtube, munculah iklan dari SK-II yang menceritakan tentang perjuangan Anggun pada merintis karirnya sebagai musisi dan pencipta lagu di luar negeri dalam kaitannya dengan #ChangeDestiny. Penasaran dengan kampanye ini, saya kemudian search beberapa video dengan hashtag yang sama dan keluarlah tiga influencer lain dari Asia Tenggara yaitu Sha, Priscilla Shunmugam dan Krystal.

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Anggun & Sha Berbicara Tentang Kampanye #ChangeDestiny SK-II

Another Winner from Su:m 37, This Time it’s the White Award Enzyme Powder Wash

I love the rose cleansing stick to bits, but the magic of the Sum 37 cleanser doesn’t stop there. Another cleanser that I love from Sum 37 is their White Award Enzyme Powder Wash. In fact, I love this one even more than I love the rose cleansing stick. But I hardly use this one because it’s quite pricey at 39,000 won for 60 packets at Tester Korea. I only have few of these left hence you hardly see this in my skincare arsenal posting on my Instagram account. I love it that much :p

Now let’s get down to business on why I love this thing.

Continue reading “Another Winner from Su:m 37, This Time it’s the White Award Enzyme Powder Wash”

Another Winner from Su:m 37, This Time it’s the White Award Enzyme Powder Wash

Why Deciem Brands Are My New Obsession

I come across a brand called Hylamide upon reading Lady Hirons blog. I was so intrigued by their SubQ serum, both for face and eyes, and I decided to get them when a friend of mine visited London. I only got the SubQ Eyes because the face serum is sold out that moment. The serum is absolutely a staple in my skincare routine right now. But I’ll do a thorough post for that one.

What intrigued me evenmore when I did a research on Hylamide is that this brand is actually part of Deciem brands, which is an umbrella for other brand such as NIOD which is a skincare brand for those into advance skincare and in the know as well as WhiteRX which the name entails is a brightening care. But what puzzle me, this company started out not with their skincare brands but with other brand such as Inhibitif (which inhibits hair growth), Grow Gergoues (for hair growth and other hair serum), HIF (hair conditioning treatment), Hand Chemistry (state of the art hand care), Fountain (beauty supplement in liquid form) and AB Crew (this one I’m still confuse).

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As I dig deeper into each brand I love how they pay attention to hydration. In fact in both Hylamide and Niod they have state of the art Hyaluronic serum which instantly go into my wishlist to probably rotate between Indeed Laboratories Hydraluron. As it turns out, Brandon Truaxe, is also the founder of Indeed Labs! Wow, I did not expect that coming. Brandon exited Indeed Labs in 2012 and he signed a non-compete policy in facial skincare. Which means he can’t do anything related to this for the next three years. Hence, why he created so many brands that are non-related to facial skincare under Deciem at first. But in April 2015, once the non-compete agreement expires he released Hylamide in Boots and followed by NIOD and WhiteRX, all in facial skincare category.

Continue reading “Why Deciem Brands Are My New Obsession”

Why Deciem Brands Are My New Obsession

Back to Basic: SK-II Facial Treatment Essence

I have been a real SK-II follower at one period of my life. I think that was when I had my fresh grad job. My aunt introduced me to the brand, she bought a set that she didn’t like and gave it to me and I’ve been in love ever since.I like the whole Japanese Skincare philosophy and it’s also one of the brands that make me research deeper into the east way of skincare ritual and philosophy. How their approach are sometimes different and even the product.

If you’re looking for an information regarding SK-II, I’ve written plenty of very informative articles regarding this brand on Female Daily. Please do a search on ‘SK-II’ I tagged them well so you’re not going to have a hard time doing a search. In my years as Editor, the SK-II campaign is one of the most fulfilling campaigns that I did because I truly believe in their product and I know that they’re good.

So, I thought since I’ve just started again using the ever so popular SK-II Facial Treatment Essence I’ll do an article about the what and how of this product.

Continue reading “Back to Basic: SK-II Facial Treatment Essence”

Back to Basic: SK-II Facial Treatment Essence