Revisiting the iconic Clinique Dramatically Different Moisturizing Lotion


Clinique is one brand that got me caught up in the skincare business. Their 3-step routine is simple yet it sums it all up and it’s still valid until today. It comprises of cleansing, toning and hydrate. It’s the basic step in skincare routine. Within this 3-step routine one of the iconic product is the Clinique Dramatically Different Moisturizing Lotion (DDML).

So here’s what I see it as: a basic hydrator that gives back your skin its hydration and lightweight enough that it’s comfortable to layer with other product. In its Korean and Japanese skincare contender, I see this like some kind of emulsion. It gives the hydration but not enough nourishment and extra juice in it. Treat it like how you would treat an emulsion.

How do you use it?

In your teens and early 20’s – Use it alone after cleansing and toning day and night. It will give your skin the basic hydration it needs and maintain the youth of your skin. Believe me, you want to treat your skin as early as possible. I’ve used it since I was 15 and used it alone up until I hit my 20th birthday.

In your mid 20’s – Use it like an emulsion. Add an extra day cream and night cream on top of it for extra nourishment or something underneath it like serum to target specific concern or/and hydrating lotion to boost your hydration from within.

In your 30’s – Pair with an ageing care it will hold up as a nice hydrating primer for your moisturizer.

The big bottle of 125ml lasted me for about 5 months.

Revisiting the iconic Clinique Dramatically Different Moisturizing Lotion

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