Revisiting the iconic Clinique Dramatically Different Moisturizing Lotion


Clinique is one brand that got me caught up in the skincare business. Their 3-step routine is simple yet it sums it all up and it’s still valid until today. It comprises of cleansing, toning and hydrate. It’s the basic step in skincare routine. Within this 3-step routine one of the iconic product is the Clinique Dramatically Different Moisturizing Lotion (DDML).

So here’s what I see it as: a basic hydrator that gives back your skin its hydration and lightweight enough that it’s comfortable to layer with other product. In its Korean and Japanese skincare contender, I see this like some kind of emulsion. It gives the hydration but not enough nourishment and extra juice in it. Treat it like how you would treat an emulsion.

How do you use it?

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Revisiting the iconic Clinique Dramatically Different Moisturizing Lotion

Three Skincare Brands That I have Brand Loyalty To

Considering I have started using skincare when I was in Junior Highschool, I’ve probably use skincare for more than two decades. So it’s no surprise when I said … ah, yes I’ve used such and such brand a decade ago. If you don’t see them in my routine, it doesn’t mean I don’t love them or I haven’t used them. Considering the length of time I’ve been using skincare I’ve tried so many skincare products out there and to keep up with the vast array of choice I like to keep my option open. So I try not to stick to one brand only. Here are three brands that many of their products I’ve used and I recommend them time and time again and I have brand loyalty to. It appears in the order of which I started using them.

1. Clinique

My mom introduced me to their 3-step system: cleanse, exfoliate and moisturize. Such a simple routine but it works. Their clarifying toner has been there even before the hype of exfolating/acid toner. Unfortunately, most of the clarifying toner contains alcohol with the only exception of the Mild Clarifying Toner. If you’re not ‘allergic’ to alcohol the clarifying toner in no 2 should be decent enough and with the added hyaluronic acid in its renewed version couple of years ago it’s not as drying as the original version that I used when I was teenager. Other than that, their Dramatically Different Moisturizing Lotion garner a cult following because it’s light and hydrating. But it acts more as an emulsion rather than a moisturiser. Other products such as Turnaround line, Superdefense and Moisture Surge moisturisers are too die for and worth checking.

Clinique at its core is an effective skincare, no nonsense, great beauty consultant at their counters (which is rare for Indonesia) who understands their products and also at a reasonable price point for department store skincare brand.

Continue reading “Three Skincare Brands That I have Brand Loyalty To”

Three Skincare Brands That I have Brand Loyalty To